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Additional Testimonials by Successful Entrepreneurs

Ken Bernhardt“Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits.”

Ken Bernhardt Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Woodstock, Georgia.


Richard Koch“Marketing and the whole firm should devote extraordinary endeavor towards delighting, keeping forever, and expanding the sales of the 20% of customers who provide 80% of the firm’s profits and cash. It can multiply the profitability of corporations and the effectiveness of any organization.”

Richard Koch Consultant and author of the million-copy bestseller, The 80/20 Principle: The Secret of Achieving More with Less, Gibraltar


David Holland“Just as Dr. Kruger coached me, Holland Financial is focused on serving our target demographic. She mentors with a sharp perception of what really matters.”

David Holland CEO, Holland Financial Inc., Ormond Beach, Florida


Robert Iocco“During my years of selling and servicing insurance, the results were exactly as predicted in her book. Dr. Kruger has laid out an easy-to-use process for growing top customers of any business.”

Robert Iocco CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia


Mihalis Halkides“Fun to read, yet full of inspiring examples of how to overcome obstacles and succeed. Druger has really captured Aesop’s spirit and what it means in today’s world.”

Mihalis Halkides Ph. D. Director, Institute for Applied Business Strategies, Bethune-Cookman University, Daytona Beach, Florida


Connie Schottky“I simply love the flow of Dr. Betsy Kruger’s book — so profound yet so simple to follow. Every chapter leads to new decisions, which combined, become my strategic marketing plan.”

Dr. Connie Schottky Schottky and Otterholt Consultancy, Los Angeles, California


Dr. David Mallory“I use the 80.20 rule to manage my chiropractic clinic — and my life. As a result, I attract and retain the best patients and accomplish more in less time.”

Dr. David Mallory Neck, Back, and Headache Relief Center, Daytona Beach, Florida