Meet Dr. Betsy Kruger
Dr. Elizabeth Rush (Betsy) Kruger is a speaker, coach and author of four books about marketing strategies. Two of her books enrich entrepreneurs whereas two enrich graduate marketing courses around the world. Business Book Summaries continues to honor Dr. Kruger as a thought leader. Her mission is to convey new ways to profit from the 80/20 rule.
She owns Strategic Power, an A+ rated company with the Better Business Bureau. Starting with The University of Chicago in 1978, Dr. Kruger has led marketing research projects for many corporate clients (see below).
She taught marketing fulltime at the University of Wisconsin – Milwaukee, Thunderbird School of Global Management in Glendale, Arizona, and Bethune-Cookman University in Daytona Beach, Florida. Her published research confirms Maslow’s Hierarchy of Needs and Ricardo’s Theory of Comparative Advantage.